As Jacob Cass would say, “A logo identifies a business in its simplest form via the use of a mark or icon.” Why should you care? Because this seemingly micro aspect to some can evolve to hold the symbolic power of the entire identity and brand of the company. Apple, Starbucks, Nike and Google all come to mind when thinking of successful brands and logo designs. A well crafted logo will leverage your brand identity, convey a uniform quality, add credibility and increase the value of your company’s purpose. In other words, a quality logo will speak accurately to your brand positioning and is an essential step to the perceived emotional corporate image as a whole.
Creative direction, art direction, client management and logo designs of Diane McKenzie and CJB Ventures by Sarah Ewashen.
Art direction and design of remaining logos by Sarah Ewashen. Creative direction and client management through Switchback Creative.